We partnered with Baker Clothing Co. to elevate their rugged aesthetic into a unified brand identity. By honing in on their distinctive style, we developed a branding strategy that enables them to excel in both retail and online markets. Our meticulous approach encompassed typography, web design, and marketing collateral, all crafted to enhance their market presence and reflect their core values. The resulting visuals feature modern design elements, bold typography, and rich earth tones, resonating with an audience that appreciates craftsmanship and outdoor adventure.